Welcome to Morgan.xyz

Hi, I’m Morgan, but you probably already knew that. I thought that it would probably make the most sense to have my first blog post introduce me and talk a little bit about what I plan to share on Morgan.xyz. My plan was to keep this first post short and sweet…but once I finished writing it I realized it wasn’t really that short, so I thought I’d put some bullet points at the top for those who don’t want to read the whole thing.

  • I’ve been running Bold Metrics, a venture backed SaaS startup for the last six years with my co-founder (and our amazing CEO) Daina Burnes
  • Before Bold Metrics I worked at Sonos and watched the company grow from a 40 person startup to an 1,000 person company and raise over $300M along the way
  • A couple of years ago I started Angel Investing and this year I had my first investment exit (and I actually made money in the process – yay!)
  • I am a first-time founder and very new Angel Investor so this blog is not meant to be a place to come for expert advice because I’m not an expert
  • I see this blog as a place for me to share my experience as a founder and to hopefully steer the conversation away from the culture of founders talking about how they are “crushing it” because being a founder is fucking hard and no, most of the time we are not crushing it, we’re getting crushed

Want to read the unabridged version? Keep on reading then. Oh and in case you want to know what I look like in non-cartoon form, here I am:

For the last six years I have been running Bold Metrics, a Enterprise SaaS startup I co-founded with our amazing CEO Daina Burnes back in 2012. You can think of us as an API for the human body – in short, we use machine learning to predict body measurements and companies like EXPRESS and Men’s Wearhouse use us to reduce returns and run more sustainable, environmentally conscious businesses.

We went through the Techstars accelerator in 2014 which was transformational for our business. Without Techstars I don’t think we would have landed our first $1M Seed round and I made lifelong friends and connections through the program which has made it a truly indispensable part of our journey.

Before I co-founded Bold Metrics I worked at Sonos, where I had the chance to watch a startup grow from 10M in funding at ~40 people, to over $300M in funding and close to 1,000 people. John, Tom, Craig, and Trung, the founders of Sonos were a major inspiration, and it was my experience at Sonos that really catalyzed my interest in starting my own company.

Over the last two years I have started Angel Investing which has been a really interesting and challenging experience. Just to be clear, I’m a first time founder and very new Angel Investor so no, I don’t know what I’m doing and yes, I’m learning new things every single day.

So why Morgan.xyz?

It’s no secret that running a startup is a stressful, all-consuming endeavor. As a founder I have had to make major sacrifices when it comes to spending time with friends and family, making money, and being able to balance work and life. I wanted to have an outlet to share my experience, not as an expert, but as a founder and new Angel Investor. I don’t really think I’m experienced enough to give advice, but I do feel like I need an outlet to share my experiences, both good and bad, and if someone else can relate and it helps them, that would be the icing on the cake.

I feel that the startup community can be too focused on “crushing it” and founders often don’t share what’s really going on with their peers. Most of the time, when I talk to another founder, they just share everything that is going well in their business…never what isn’t working. I’d like to be more real and raw, as someone that has really failed to achieve a work/life balance and doesn’t have all the answers, I feel like my voice can hopefully be a more authentic view into the life of a startup founder.

At the same time, as a new Angel Investor, I find it incredibly interesting to see how other founders pitch, run, and grow their companies. I learn from them just as I do through my own experience so I’m also interested in sharing that with all of you as well.

My plan is to start blogging weekly, if I can increase it to twice a week that would be great but I want to start with a cadence that I know I can stick with. Thanks for reading and I look forward to sharing my adventures with you.

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